Have you heard of this guy?
If not, you should check him out for a few reasons.
First reason, because he is a creative genius. The independently created, daily video blogs he made (and still makes) for several years are genius.
Second reason, because he is revolutionizing (innovating) the technological landscape in which all of us live now, single handily. It would not be a far stretch to call him the second coming of Steve Jobs.
Third, because he is a very inspiring human being.
And finally, because he could be contributing to the decline of art (unintentionally of course).
A few weeks ago, I did not know who Casey Neistat was. How is it that I am so behind on what is really contemporary and what is shaping the world in which I live? How is it that I am so asleep at the wheel with regards to what is cutting edge? I will try and answer these questions in a moment. But first….
Someone whom I respect told me that I should check out this guy by the name of Casey Neistat’s Youtube channel. So I did and thus began a week of being completely immersed in most of the video blogs Casey has created. My wife started to addictively watch as well and suddenly we were happily immersed in Casey Neistat’s world.
Now, I don’t want this to come off as a negative critique of Casey Neistat. I don’t know him personally but I really like the guy. He is someone whom I would want to be friends with. He is a freak, with a brilliant and kind mind and I respect that. But as an artist, I am concerned about how an inspiring person like Casey Neistat, who reaches a tremendous number of young people, could cause the state of art to really take a nose dive.
Casey has a tremendous amount of energy. As an older man (45 years old) I envy his immense and unstoppable energy. Who knows what I could accomplish if I had twenty five percent, hell ten percent of the energy he has. Ever since my wife and I started watching his videos, we have felt more motivated to do things. We have been getting off our lazy asses more. We have been accomplishing more. We have been busier, healthier and have taken care of many of the things we procrastinated on for years. But we have also read less, listened to music less and just hung out in our lives less. As artists, is this a good thing?
You see, there is an art to lingering. Doing nothing is a very important part of being an artist. Without doing nothing for long periods of time, the quality of the work will suffer. I know that Casey Neistat thinks it is a good thing to stay busy all the fucking time. I know that he thinks free time and relaxation are detrimental to a productive life, but these things are essential for the creation of a work of art which has depth and quality.
Being busy all the time works for Casey because he is a creative genius, not an artist. I fear what will happen to the quality of art if too many artists think that staying busy is a good thing. I fear that art will lose depth.
Artists linger and dwell in moments. Artists procrastinate on getting things done so they can spend more time dwelling in moments. This is an essential ingredient in any work of art that has depth. What was it that Gertrud Stein said? Something like an artist must spend ninety percent of their time doing nothing so that ten percent of their time can be spent making good art (I am paraphrasing).
Artists absorb experience and let these experiences percolate just under the surface. Their experiences often need a long period of gestation in order to turn into a work of art which stands on its own and has depth.
Steve Jobs was a creative genius but he was not an artist. In the same way Casey Neistat is a creative genius but he is not an artist. Casey has these daily bursts of inspiration that get pumped out and put into the world (as creative geniuses often do) rather than deep, lingering acts of creation (which, is what art is). Maybe all of Casey Neistat’s work as a whole can be looked at as a single art piece. Maybe the collected life of Casey Neistat will ultimately be his work of art.
Art makes us feel something on a very deep level. It reminds us of the historical aspects of ourselves. Casey Neistat is a genius but there is a difference between Casey Neistat and say artists like Joan Miro, Duchamp, Richard Brautigan, Stanley Kubrick, Kafka, Rothko and on and on and on.
There is no doubt that Casey Neistat’s legacy will be himself as a person. What will live beyond his death is the video blog and businesses that he created. But not one of his works (say an individual video blog) will stand out on its own. His work as a whole is genius but he will not be remembered in the same way we remember the individual works of artists.
An artist is known for the work itself. Half of the works of art that I love, I have no idea about their creator. With art, the work stands on its own. The work of art unto itself is enough. Casey Neistat will be remembered for his character, as the person he is and as a brilliant entrepreneur. His video blog is very much about the person. It is a part of his business or businesses. He basically runs a self-made video, entertainment business empire. But it is not art.
Art should not always be boring but it should not always seek to be entertaining also. Reading Infinite Jest, the reader is coming in direct contact with a very deep work of art. But at many points in the book it is hard work to keep reading. It is not entertaining at all. It is often tedious. If art is entertaining all the time, I don’t think we could call it art.
After watching a lot of Casey’s videos, I am left with the memory of him. His energy, his philosophy and his fervor for work have really inspired my wife and I. We both love the guy. But I really do not remember any individual pieces of work (videos). Casey Neistat’s work exists in my mind as a whole rather than as individual parts. And as an artist it is the parts or the induvial works that are important, not the artist’s life as a whole (this is secondary, not primary).
I worry that too many artists will be inspired by someone like Casey Neistat and other brilliant productivity video bloggers. They might feel bad that they have been lingering around, spending too much time lost in their minds and not getting anything done. Nooooooooooooooooooo! Please don’t let this happen. As artists, you are doing exactly what you should be doing. Keep sitting around!
Artists need to be good at doing nothing. Artists need to be expert lingerers. Creative geniuses on the other hand need to be good at getting shit done. But for a great novel or painting to be created, that artist needs to spend a lot of time doing nothing. They need to swim down to the depths of their beings, down where it is often dark, murky and filled with existential pain. There is no way an artist can do this if they keep busy and are always being entertained.
To answer my two questions at the beginning of this essay, this is probably why I never heard of Casey Neistat up until a few weeks ago. I spend a lot of time outside of time and just sitting around. I may not be aware of what is cutting edge and contemporary but I think I have made a lot of art that has depth.
I am glad that there are brilliant, creative and energetic entrepreneurs like Casey Neistat out there in the world. We need them to counteract all the boring crap non-creative business people make. My hope is that business people like Casey Neistat will inspire other business people to stop making crap. This is a very positive thing and I am grateful to Casey for this. But if you are an artist please don’t get depressed and feel bad that you are not up at five in the morning running and then on the go all day, every day, everywhere. This would be detrimental to you and your work as an artist. If you were always busy, if you had no free time, you would not have the time to go deep within yourself and pull from these depths works of art that in the end, if good enough, inspire people like Casey to do what they do.
For all you artists out there, please- don’t just do something. Instead, sit there and settle down.